Digital One-Pagers Real-estate development — capital raising 2026

The document you raise money with, live, and it tells you who opened it.

A builder for investor offering pages. Each page reads from the firm's own records, stays current as the raise fills, and reports who opened it, what they downloaded and whether it was forwarded.

Role

Product direction · Strategy · Brand and visual design · Interface design · Editorial direction · Build direction

Client

Nelson Construction & Development

The complete equity offering on a phone, top to bottom — hero, raise progress, both share classes, the market case, the return calculator and the closing call to action. The site frames this as a scrolling phone.

The problem

The document a developer raises money with has always been a PDF, and a PDF is wrong three ways. It goes stale the day it is made — the moment a project is 57% subscribed, every copy in every inbox is wrong. It is slow to make: a fresh layout each time, terms retyped, photography hunted across folders. And it tells you nothing: opened, read, forwarded and to whom, all unknown.

Equity terms: two share classes at 16% and 20%, and the distribution schedule.

A complete equity one-pager end to end. Tall; suits a scrolling frame.

The page builds itself, and stays right

A page assembles from thirteen module types — terms, share classes, raise progress, calculator, disclosures and print edition among them — and eight presets mean a block set up well is reused, not rebuilt.

Every module reads from a system of record: project, location, legal entity, share classes and raise total from the operations record; photography and video from the media library. The raise bar reads the current figure when the investor loads it. Drafts and published versions are separate, with version history.

The same equity offering at desktop width: two-column body, video-backed closing panel.

Sending it stopped being the end of the story

Publishing mints a signed link — general, or one per recipient. It expires and can be revoked with a reason.

It reports back: opened and how often, print edition downloaded, calculator used, question asked, forwarded on. Questions route into the operations record against the right investor and project. A PDF reports none of it.

An equity offering on a phone, in one scroll: hero, raise progress, share classes.

A promissory note on a phone: fixed rate and maturity in place of share classes.

The rest of it

Equity and debt are different objects, not different styling. Equity carries share classes, a preferred return, a profit split and an exit; a note a fixed rate, an interest schedule and a maturity. Terms, calculator and disclosures change with the instrument.
The investor answers their own question. Enter an amount, see the return under that offering's actual terms — a question that used to come back by email.
Composed, not templated. Modules reorder, resize and drop out, and the layout holds when an offering carries no full media set.
Built for the phone it is opened on. Its own composition, not a narrowed desktop layout.

What changed

The document stopped being wrong. The raise figure, entity name, terms and photography all read from the record, so the page is true whenever it is opened.
Producing an offering stopped being a layout job. Modules and presets mean a block set up well is reused rather than rebuilt, and no figure is retyped. A day of layout became a short sitting.
The blind spot closed. Who opened an offering, what they did with it and who they sent it on to is now on the record.
Access became revocable. A closed raise means a revoked link with a reason on it, instead of a document that circulates forever.
The question moved to the moment of interest. The investor answers what would mine be worth on the page, rather than by email afterwards.